In 2008, Adi Strauss, Irit Koppler and Daniel Rubenstein, the grandson of cosmetics mogul Helena Rubenstein, were among the partners in Robert De Niro’s proposed new Japanese-themed Nobu aparthotel to be built above the Arena Mall in Herzliya, Tel Aviv, Israel.

Was involved through Premier Resorts in the initial planning of the project, which sadly then didn’t go ahead.