Russell founded Bragg & Co nearly three decades ago. Since then he has launched a range of award-winning leisure and residential property developments around the world.
He’s happiest bringing projects to life by putting buyers first and making sure that developers build precisely what people want. Location by location. Property by property. Brick by brick.
Russell's philosophy is that "good property marketing comes from good project planning". Project what? Project planning includes masterplanning, individual property design, pricing models and matrixes, destination analysis, planning permission and funding.
These are the building blocks for successful marketing campaigns. Not brochures, digital marketing, websites and real estate agents. That's the fun stuff that comes later.
He has applied this philosophy for many household names including Hilton, Kimpton, Conrad, Persimmon and Gleneagles.
And all over the world in the UK, Ireland, France, Spain, Portugal, Cyprus, Greece, Egypt, India, St Lucia, Grenada and Bermuda.
He's also a member of the judging panel for the International Property Awards. A bit of poacher turned game keeper.
When not launching property developments, Russell loves hiking in the hills and dales of England. He speaks decent French, halting German, and a few unhelpful phrases in Occitanian.
When not travelling the globe, Russell lives in Yorkshire, surrounded by sheep and flat caps. Champion.
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"I have worked with Bragg & Co on a number of projects including Pullwood Bay, Underscar and The Samling in the Lake District, CampoReal in Portugal and The Gleneagles Hotel in Scotland. Russell understands what the market wants from leisure property and we always get him involved before we start designing so that what we design and subsequently construct always matches the market need."
"I've known and worked with Russell for several years. He's a shrewd operator, a creative thinker and a really nice guy. Most of all he is steeped in integrity and always delivers."