- Planned, launched and managed the sales and marketing operation
- Achieved £40m in property sales
- Returned over £11m in profit and an annual occupancy of 95%
ELIMINATE 8 OUT OF 10 CORE PROPERTY DEVELOPMENT RISK FACTORS
GET A FREE COPY OF OUR 7PS OF PROPERTY MARKETING CHECKLIST TO ENSURE YOUR PROJECT IS A SUCCESS
Planned, launched and managed the sales and marketing operation for The Gleneagles Hotel’s Glenmor development between 2002 and 2007, achieving £40m in property sales returning over £11m in profit and an annual occupancy of 95%.
Asked by Gleneagles to write the business plan for their Seasonal Ownership development. Subsequently retained to help them choose the land and was then involved in the master planning, construction and design processes to ensure these fully reflected market demand.
Lead the project’s sales & marketing writing a detailed plan for this, which was revised and adapted each year the project was in sales. Established an innovative pricing strategy that simplified the sales close.
Worked with Gleneagles branding company to establish the Seasonal Ownership brand name, corporate identity, website, signage, photography, models and all collaterals. Created an elaborate, multimedia lead generation programme including online and off-line advertising, PR, direct mail, referrals, hotel display and in-room marketing.
Recruited and directed a sales team of 15 people working directly for me but under the Gleneagles brand until the contract ended after 5 years when the team was seamlessly handed over into Gleneagles’ employment.
Helped design and put in place a bespoke CRM capable of running not only the projects’ data capture, email & database marketing but also the management company’s service charge collections, budgeting etc.
Reported on all sales & marketing activity on a weekly and monthly basis enabling the management team to reinforce successful activities and abandon those that weren’t working. Budgets were never exceeded and sales income and profit were always exceeded and resulted in the highest average priced development of its kind in Europe.