Russell’s philosophy is that “great marketing comes from great product”. Great product comes by carefully matching locations to market needs. By masterplanning, designing and getting planning consent for exactly what people want to own. By pricing it right and getting ample funding in place before you break ground.
These are the building blocks for successful marketing campaigns. Not brochures, digital marketing, websites and real estate agents. That’s the fun stuff that comes later.
Russell has applied this philosophy to projects involving many well known international brands like Hilton, Kimpton, Conrad, Persimmon and Gleneagles – in the UK, Ireland, France, Spain, Portugal, Cyprus, Greece, Egypt, India, St Lucia, Grenada and Bermuda.
Russell is also a member of the judging panel for the International Property Awards. Poacher turned game keeper you might say.
When not launching or marketing property developments, Russell loves hiking in the hills and dales of England. He speaks decent French, halting German, and a few unhelpful phrases in Occitanian.
Russell spends his time between his offices in London and rural Yorkshire. “Grand” – as they say.