Russell’s philosophy is that “great property marketing comes from great product”. How do you achieve that? By carefully researching locations. Then, masterplanning, designing and gaining planning for exactly what people want to buy, pricing it right and getting ample funding in place before you break ground.
These are the building blocks for successful marketing campaigns. Not brochures, digital marketing, websites and real estate agents. That’s the fun stuff that comes later.
Russell has applied this philosophy for many household names including Hilton, Kimpton, Conrad, Persimmon and Gleneagles.
In the UK and around the world in Ireland, France, Spain, Portugal, Cyprus, Greece, Egypt, India, St Lucia, Grenada and Bermuda.
He’s also a member of the judging panel for the International Property Awards. A bit of a poacher turned game keeper.
When not launching or marketing property developments, Russell loves hiking in the hills and dales of England. He speaks decent French, halting German, and a few unhelpful phrases in Occitanian.
Russell lives in Yorkshire, surrounded by sheep and flat caps. Grand – as they say up there.