What Is Market Positioning And Why Is It So Important?
The 3rd P in the 7 Ps of Property Marketing stands for Positioning. This isn't a fancier word for 'Location'. Positioning means how your potential buyer perceives your property development in relation to other property developments they are considering buying. Get some stand out from your competition and sales will fly. With no clear positioning you're going to be duking it out with your competitors on price. Here's what to consider to get your positioning right...[read more]
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