Why Place Is The First P of Property Marketing

Russell Bragg
April 27, 2020
7 Ps of Property Marketing, Place

Place is the first P of The 7 Ps of Property Marketing. Why? Because it's the first thing most people consider when they are buying property. But also, because it impacts positively or negatively on all the other Property Ps (People, Positioning, Product, Pricing, Promotions and Pace). So, how do you ensure you choose the right land on which to develop? Here's how...[read more]

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