How to Target The People In Your Market Effectively
'People' is the 2nd Property Marketing P (a.k.a. Target Market or Ideal Customer). You may have found a great location for your new property development, but who will want to buy there? Knowing your Ideal Customer is the next essential P in your property marketing plan. Your development shouldn't try to be "All things to All People". You need to be specific and find as narrow a niche as you dare go, and target the people in your market effectively....[read more]
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