As a developer you’ll know that your next project is often only possible if your last project was a big success and this depends on how well your new home development sold.
Owing to the nature of developing you may not have all of the right resources to enable you to make perfectly informed decisions on product proposition, pricing, route to market and so on. This can lead to slow sales and, in the worse case, a failed project and therefore no profit to carry forward into your next project.
With properly directed research and our experience to interpret it we can ensure that what you design and build is what the market wants to buy. We can then support your sales and marketing process to ensure the fastest possible sales pace through high quality lead generation, capture and conversion.
Here’s an Example of How We Work
In one of our most recent projects we charged £1,500 per month retainer for handling the marketing and, as co-agent, 1% on all sales. The estate agent had been trying to sell the properties for over a year and the developer was at the point of kicking them into touch when we were introduced. It was not the estate agents fault: there was no management company in place, the website for the development was poor, there had been no proper valuation carried out on the properties and, truth be told, the development was not in a position to be launched.
We helped establish a management company, helped redesign a hard-working website capable of lead generation and lead capture, introduced a database that allowed enquiries to be recorded and shared, nurtured and closed and then worked hand-in-hand with the same estate agent to sell over £11 million worth of property in less than two years.
It was great for the developer as they were heavily indebted to the bank who could have foreclosed at any point – the bank weren’t expecting the development to be sold inside four years so when it sold as quickly as it did their loans were repaid, developer profit was enhanced and everybody won.
The Service We Provide
If you have a project, which is in need of further support before it comes to market and you also know that you don’t have the resource to make sure this happens we can help. We will support your business planning, product proposition and sales & marketing activities to ensure the fastest possible sales pace through relevant properties, at the right price with high quality lead generation, capture and conversion.
Each of our programmes are tailor-made to a specific development, its location and product proposition. All are properly researched, discussed, planned, budgeted and agreed with you before being implemented.
We believe that good sales & marketing comes from good product and that’s what you need to maximise sales income from commissions.
We charge a monthly retainer based on 15% of marketing expenditure and then an override commission on property sales, which in the above case had no impact on the cost to the developer.
You could double your sales pace and secure the profit on your next development – for the cost of a phone call!
If you feel you have a development that could benefit from this sort of support, please complete one of our free consultation requests.
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Russell is analytical and understands how to evaluate a market and create a product with a differentiating profile that can then be sold in that market. He can create a complete marketing plan from developing a strategy through to final sell out. His approach to analysing a market and identifying the appropriate customer mix is sought after in many industries.George Graham Development Director The Gleneagles Hotel