Case Studies

The following are examples of development projects we have helped bring to market - from new and second home developments in the UK and a high-rise new town in India, to second home resort developments in Europe.

Engaged by Lanitis Development to launch their €400m Aphrodite Hills project in Cyprus, creating a sales and marketing programme that sold 200 properties in the first year of trading worth over €50m.

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  • Launched complete development project
  • Created full marketing and sales programme
  • Helped grow turnover to £50m
  • Initially sold 200 properties

Supported The Merewood Group (Merewood Homes and Crowther Homes) on the sales and marketing of its affordable and executive housing projects.

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  • 5 year period as non-executive director
  • Advising on sales and marketing
  • Helped grow turnover to £35.4m
  • Attracted buy out for £22.6m

Asked by Gleneagles to write the business plan for their Seasonal Ownership development. Subsequently retained to help them choose the land and was then involved in the master planning, construction and design processes to ensure these fully reflected market demand.

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  • Planned, launched and managed the sales and marketing operation
  • Achieved £40m in property sales
  • Returned over £11m in profit and an annual occupancy of 95%

Engaged in 2010 to set up the sales and marketing activities for an $800m GDV, 3,500 home new town development in Nagpur, resulting in pre sales of 500 homes, a 1,000 pupil school and a 200 bed hospital equating to US$65m.

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  • Advised on sales and construction phasing
  • Wrote the sales & marketing plan for the development
  • Advised on sales systems & procedures
  • Helped the branding agency produce all marketing collaterals

Appointed by the owner developer in October 2012 to set up an asset disposal programme for a 50 acre estate in the Lake District and 25 properties. By the end of 2014 sold all properties raising £11.3m for the owners, doubling the sales pace expected by the bank.

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  • Director of their management and lettings companies
  • Wrote the business plans
  • Directed and managed all sales and marketing activities
  • Set up a co-agency agreement
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